Typography

ICES uses the University’s fonts to reinforce the connection with the university and alleviate confusion and decision making when either is appropriate. Our typographic identity is visible across many applications, including print, electronic and environmental displays. To communicate in a consistent tone, type selections have been made that best represent the voice of the university. Additional type suggestions are included to help the campus community achieve coordinated and consistent materials.

Display and Headline Typography

In order to create a cohesive look and feel, Benton should be used for headers and sub headers.

The Benton typestyle was specifically designed to express a contemporary feel and imply a knowledgeable modern voice. More than most typefaces, Benton has a number of fonts and weights associated with it which allows for a great deal of flexibility. As with all sans-serif faces, adequate spacing between lines is required to maintain legibility. The typeface is available worldwide in both PC and Apple Mac formats. Do not substitute any variation other than those listed below.

Benton Sans
Alternate font: Arial
The University of Texas at Austin
abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZ
1234567890 (!@#$%^&*) 

Body Copy Typography

The ITC Charter typestyle adds a strong representational quality to the words we use. This typestyle has a classic feel and implies a knowledgeable voice. The font was specifically created to be legible. The typeface is available worldwide in both PC and Apple Mac formats. Do not substitute any variation other than those listed below.

ITC Charter
Alternate font: Times Regular
The University of Texas at Austin
abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZ
1234567890 (!@#$%^&*) 

Do set type:

  • in upper and lower case
  • using bold and italic for emphasis
  • with plenty of surrounding white space
  • keep punctuation to a minimum

Do not set type:

  • in all capitals
  • do not condense or expand typefaces
  • with additional inter-character spacing
  • in other typefaces